The psychological capital of its workers is one of the most important values a company possesses. In fact, the value of human resources, as everyone in the sector knows well and constantly discusses, increases every day, and the utilization and increase of the efficiency of this resource is becoming an important research area. Dr. Kerem Dündar has been conducting academic research on the brain and providing consultancy services for years, and with the information and experience he accumulated in the world of business and entrepreneurship, he has developed a concept on how companies can be brain friendly. The integrated speeches and workshops that Dr. Kerem Dündar prepared for various target groups such as leaders, human resources, sales and marketing departments, present scientific studies in an enjoyable and accessible manner and are customized to company needs. Thanks to these, you too can join the ranks of brain friendly companies.